XL Recordings

Chicago-born, NYC-based singer-songwriter, multi-instrumentalist, and producer keiyaA announces the details of her highly anticipated, sophomore album hooke’s law, out October 31st on XL Recordings. Written and produced over five years, hooke’s law is keiyaA’s document of survival through self-interrogation. The album deconstrusts and rebuilds her ego on her own terms, offering a safe space to process conflicting roles she faced growing up as a queer Black woman. Embracing discomfort and contradiction, keiyaA rejects the demand for neat resolution, instead honoring multivalence - allowing all her past, present and future selves to coexist in harmony, friction and confusion across a genre-defying blend of jazz, R&B, hip-hop, electronic, and experimental music. Today keiyaA shares the project's second single “take it,” accompanied by a second self-co-directed music video with Caity Arthur, which follows last month’s “stupid prizes.”

Known for her penetrating explorations of Black womanhood and liberation, keiyaA reemerges post her 2020 debut Forever, Ya Girl with greater intensity and unbound experimentation. In the wake of her first theatrical stage play, milk thot, keiyaA arrives to present hooke’s law, which she explains is:

“an album about the journey of self love, from an angle that isn’t all affirmations and capitalistic self-care. it’s not a linear story with a moral at the end. It's more of a cycle, a spiral - it’s Hooke's law.

With this work i aim to interrogate and embrace anger and conflict, disappointment and dissatisfaction, about not being docile and about rejecting mammyism and traditional expectations of fat black brown and dark skinned women in our communities. i speak about desire + longing, about examining maladaptive tendencies, conflict avoidance - the eternal relationship with the self.”